Butter London was founded in 2005 by British entrepreneur, Sasha Muir, who saw a gap in the marketplace for luxurious yet affordable nail services and high quality products. To help her realize this vision, Sasha asked industry veteran Nonie Creme, Londonís premier fashion manicurist, to partner with her as butter LONDONís Founding Creative Director. With years of experience, Cremeís colour expertise was quickly put to use in the development of a unique, cutting edge and high fashion collection of lacquers and products. Muir now serves on the Board of Directors. Our talented Product Development team continues to be at the forefront of formulation and design with imaginative techniques, bold graphics, and audacious cheeky humor. Leslie Freytag now serves as President and CEO.