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Devine Color

Founder Gretchen Schauffler believes there are no right or wrong stops and turns in life, just a colorful journey. Her story of how she created a new way for women to think about and interact with paint color, as well as succeed in what has traditionally been a male-dominated industry, is inspiring.

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Did you know?

Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black.

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