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Devine Color

Founder Gretchen Schauffler believes there are no right or wrong stops and turns in life, just a colorful journey. Her story of how she created a new way for women to think about and interact with paint color, as well as succeed in what has traditionally been a male-dominated industry, is inspiring.

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Did you know?

Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.

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