Geo was a brand of small cars and SUVs marketed by General Motors as a subdivision of their Chevrolet division, introduced in 1989. Their original slogan was "Get to know Geo." Originally formed by GM to compete with the growing small import market of the late 1980s, the line continued through the 1997 model year, after which the remaining models joined the Chevrolet lineup.
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Chroma refers to the intensity of a color, how bright or dull it is. Scarlet and brick red are similar in value, but their intensity differs. Brick red is duller as it has a lower chroma than scarlet. Scarlet has a higher chroma so is more brilliant.