Kia Motors headquartered in Seoul, is South Korea's second largest automobile manufacturer, with sales of over 1.4 million vehicles in 2010. The company is partly owned by the Hyundai Kia Automotive Group and since August 2009, is led by Hyoung-Keun (Hank) Lee.
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The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. Orange relates to 'gut reaction' or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow. Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.