Originally founded in London in 1959, Letraset has been manufacturing and supplying innovative media to the design industry for over 50 years. When their Dry Transfer Lettering system was first launched in 1961, designers called the process 'a revolution in the studio' and Letraset went on to become a household name in the field of commercial design.
Did you know?
Chroma refers to the intensity of a color, how bright or dull it is. Scarlet and brick red are similar in value, but their intensity differs. Brick red is duller as it has a lower chroma than scarlet. Scarlet has a higher chroma so is more brilliant.