Ram Trucks was established as a subsidiary of Chrysler in 2009, as a spinoff from Dodge, using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.
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Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black.