Ram Trucks was established as a subsidiary of Chrysler in 2009, as a spinoff from Dodge, using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.
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Chroma refers to the intensity of a color, how bright or dull it is. Scarlet and brick red are similar in value, but their intensity differs. Brick red is duller as it has a lower chroma than scarlet. Scarlet has a higher chroma so is more brilliant.