Founded in 1990 as a discount beauty retailer at a time when prestige, mass and salon products were sold through distinct channels—department stores for prestige products, drug stores and mass merchandisers for mass products, and salons and authorized retail outlets for professional hair care products. After extensive research, they recognized an opportunity to better satisfy how a woman wanted to shop for beauty products, which led to what they believe to be their unique combination of beauty superstore and specialty store attributes. They believe their strategy provides them with the competitive advantages that have contributed to their strong financial performance.
Did you know?
Knowing the definition of words used to describe color will help you to indicate your color preference more easily, so some important terminology or jargon to keep in mind when describing color is hue, value and chroma.